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How Pebblebrook used Station A to reduce risk and improve solar economics

Solar was one of the clearest ways to manage their energy spend, but they had to ensure they selected a path that made financial sense.

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Data-Driven Decisions, Proven at Portfolio Scale

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46 Hotels Nationwide

Pebblebrook evaluated solar across a large portfolio with varying utilities and regulations

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11 Competitive Bids

Standardized RFPs revealed a large pricing spread for the same project

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5-6 Payback Period

Avoided a 10-year payback scenario by selecting the right provider with confidence

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$5M in Avoided Cost

Competitive bidding prevented overpaying, without adding internal burden

👋 Meet Pebblebrook

Pebblebrook Hotel Trust owns and operates 46 hotels and resorts across the United States. Each property sits in a different market, with different utilities, regulations, and economics. Energy decisions at that scale are complex, and mistakes are expensive. Sustainability is part of how Pebblebrook thinks about long-term performance. The company has set clear targets, including a goal to reduce greenhouse gas emissions by at least 30% by 2030, alongside annual goals to reduce energy and water use by 5% or more at each property.
Solar was one of the clearest ways to make progress, but they had to ensure they selected a path that made financial sense.

🛑 The Challenge

Pebblebrook had pursued solar before, but the experience was mixed. Projects were slow to evaluate, bids were hard to compare, and a low price did not always mean the right provider. In some cases, the wrong choice led to downstream issues. With properties spread across many states, Pebblebrook did not have the internal expertise to consistently model projects, evaluate contracts, and understand the true market pricing. They knew that there was a path to solar, but they needed the right partner to help them minimize risk along the way.

👍 Bringing Structure to the Process

Pebblebrook turned to Station A to bring discipline and clarity to how solar decisions were made. Instead of starting with ad hoc bids, Station A helped Pebblebrook first understand which properties were worth pursuing. For projects that moved forward, Station A ran a full RFP process with shared assumptions and standardized data. That made differences in pricing and risk impossible to ignore.
The process delivered clear outcomes:
  • 11 bids submitted using the same project information
  • $5 million spread between the highest and lowest bids
  • Visibility into what pricing was actually market
  • Shorter path from provider selection to contract execution
Without a structured RFP, Pebblebrook could've selected a provider that cost millions more without knowing it.

💰 The Outcome

At the San Diego Paradise Point property, Pebblebrook selected a provider and moved into permitting and documentation. The project is tracking toward a 5–6 year payback, consistent with Station A’s original analysis from roughly a year earlier. From selecting a provider to executing a contract, the process took six weeks, rather than the six to twelve months Pebblebrook had experienced in the past.

🔭 Looking Ahead

Pebblebrook continues to work through its portfolio with a clearer view of where clean energy makes sense and where it doesn’t. Some properties support on-site solar, while others are better suited for alternatives like community solar. The point isn’t to force the same solution across all properties. Rather, Station A is helping Pebblebrook find a repeatable way to evaluate options, compare pricing, and move forward with confidence.
That approach has helped Pebblebrook reduce risk, avoid unnecessary costs, and make decisions that hold up long-term, financially and from an ESG perspective.
 
If you’re managing a portfolio and facing similar questions, Station A can help you do the same. From early evaluation to competitive bidding, we help teams move faster with better information.
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“Had we not had a full RFP process, we could have gone with someone that we would have spent $5,000,000 more, and we wouldn’t have known it. That's huge, and that's the difference between having a 10-year payback and a 5-year payback on a project like that — so it's worth the time and the partnership.”

Ray Martz, Co-President & CFO, Pebblebrook Hotel Trust

Want to see what this could look like for your portfolio?

If you’re managing a portfolio and facing similar questions, Station A can help you do the same. From early evaluation to competitive bidding and provider selection, we help teams move faster with better information. Reach out to Station A to start the conversation.
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